By 2026, Toyota Motor anticipates that its battery-electric vehicle lineup in Europe will consist of six models, accounting for over 20% of the region’s new car sales. This announcement was made on Monday.

In an attempt to achieve rapid expansion in a market where competitors have long since surpassed it, the largest automaker in the world by sales stated in a statement that it anticipated selling more than 250,000 battery-powered cars a year in Europe by 2026.

Toyota unveiled two new concepts for models that it plans to sell in the region later this decade, in addition to a battery electric vehicle (EV) that the company is currently selling in Europe and a compact sports utility vehicle (SUV) concept that it previously unveiled last year.

According to Toyota statements, one was a concept for a battery-powered small SUV that the company intends to introduce in Europe in 2024, and the other was a concept for a sports crossover model that would debut in 2025.
By 2026, Toyota hopes to have sold 1.5 million battery-powered cars annually worldwide.

According to data released last month by the European Automobile Manufacturers Association, sales of fully electric vehicles in the European Union (EU) increased by more than half during the first ten months of this year when compared to the same period last year.

According to the data, Toyota saw a slight decline in its share from the previous year to just under 7% during the 10 months ending in October, making it the fifth-biggest overall auto market share in the EU.
Throughout the first ten months of the year, Toyota sold approximately 8.5 million cars worldwide, including luxury Lexus models. Of those sales, battery-powered vehicles made up 1% of the total.

To further advance the commercialization of fuel-cell technology, Toyota announced that it would establish a business unit dedicated to hydrogen in Europe. The company also plans to support fuel-cell technology through partnerships with businesses.

Toyota officials had stated in July that the company would concentrate on selling trucks and cars with hydrogen engines in China and Europe when they made the announcement.

Like an electric vehicle, a hydrogen fuel-cell vehicle has an electric motor, but instead of using fuel to generate power, it uses a fuel stack where hydrogen is separated from oxygen by a catalyst. Between January and October of last year, Toyota sold roughly 3,500 fuel-cell cars worldwide.