According to a Korean website, Samsung and OpenAI are collaborating on AI televisions. According to the website, the two businesses have a “open partnership.” The software integration with ChatGPT serves as an example, as it is already incorporated into Apple’s operating system, but no new hardware is mentioned.
Tizen OS is presently used by Samsung TVs, and the Korean business has already included several AI functions, such as AI sounds and upscaling, in addition to its new Vision AI, which debuted at CES 2025. For example, Vision AI can “see” what’s on the screen, identify a recipe for you to follow, and connect it to the Samsung Food app. It is also capable of real-time translation.
Google TV versus Samsung
Although it may appear like a last-minute decision, Samsung’s incorporation of ChatGPT into its TV lineup makes strategic sense. This action coincides with Google’s plans to integrate Gemini AI into its Google TV operating system, which will enable voice control of your TV without a remote.
The successor to Android TV, Google TV was unveiled at CES 2025. It features a more streamlined UI, improved TV show suggestions, and Gemini, which allows you to activate it with “Hey Google” voice control and make commands without using the TV remote.
Since the next generation of Google TV devices aren’t anticipated to be available until the end of 2025, we anticipate that any partnership between OpenAI and Samsung will take a comparable amount of time.
For my part, I’d adore being able to communicate with my TV, particularly if it had Gemini or ChatGPT. In addition to the standard functioning TV functions, I could ask it to record a show or locate something on a streaming service. Gemini may be accessible while you’re viewing a YouTube video, allowing you to ask questions about what you’re seeing, according to a recent revelation. “Who is this actor and where else have I seen him?” is a question you might be able to ask your TV. That might resolve a lot of the disputes you’ve had regarding where you’ve previously seen him in your house. The time it takes to pause a TV show, locate your phone, and then locate it. Sure, there is software like X-Ray from Prime Video, but it’s not nearly as impressive.
Not to mention losing the remote control, which is my main complaint about my present AI-less TV experience. Since most TV remote controls are dark and difficult to locate when the lights are low and you’re watching TV in the evening, it appears like they’re made to be misplaced. Yes, I am aware that you may locate your phone by attaching tracking devices to your remote control, but first you must locate your phone!
