Deutsche Telekom, the parent company of T-Mobile, has teamed up with Brain AI and Qualcomm to present a novel AI-focused smartphone design that it is attempting to commercialise. The idea works in a very similar way to AI-focused gadgets like the Rabbit R1 and the Humane Ai Pin. Deutsche Telekom, on the other hand, wants to develop a smartphone with an AI-centric user interface without any apps, in contrast to those gadgets that aim to either replace or supplement smartphones.

Deutsche Telekom has teamed up with Brain AI, one of the forerunners in generative AI large language models (LLM), to accomplish this. Natural AI from Brain AI is referred to as “the world’s first generative interface,” placing artificial intelligence and task completion at the centre of the user experience. By using AI-powered assistants only as a supplement to the user experience, the present app-first smartphone model is meant to be upended.

The video that is posted below shows you how the interface is meant to function. At its MWC 2024 stand, the business is presently showcasing a live demonstration of its Natural AI interface on a T Phone. Deutsche Telekom and Qualcomm have cooperated to demonstrate the system operating on-device with a Snapdragon 8 Gen 3 reference handset, even though this variant offloads the AI computation to the cloud.

The strategy being employed by Brain AI and Deutsche Telekom sounds a lot like what Sam Altman and Jony Ive of OpenAI are doing, which has the potential to significantly alter the smartphone market as it exists today. Although Android OS from Google and iOS from Apple are currently the standard operating systems for smartphones, they were developed with apps first in mind. With its iPhone and App Store business model generating billions of dollars in revenue, Apple is unlikely to be amenable to a user interface that prioritises AI above apps. In this impending conflict, however, the final arbiters will be the customers.