In an effort to increase sales and compete with rival businesses, Tesla has once again reduced the prices of its electric vehicles.
In recent days, the reductions—worth several thousand pounds, depending on market and model—have been listed for sale on the company’s website in the United Kingdom, the United States, and elsewhere.
They come after the company announced significant price cuts of up to 20% in January.
Higher borrowing costs burden customers, and Tesla’s rivals offer more electric options.
A request for clarification was not received by the company. The company blamed supply strain constraints and a weakening economy for the failure to meet its 2022 delivery growth goal of 50% annually.
However, CEO Elon Musk has stated in the past that price reductions were boosting demand.
“The desire for people to own a Tesla is extremely high. The limiting factor is their ability to pay for a Tesla,” Mr Musk said last week during a presentation to investors.
In January, Mr. Musk issued a warning that he anticipated a “pretty difficult recession” that would affect demand this year and cause the industry as a whole to shrink.
Mr. Musk cited the company’s focus on price when he predicted that Tesla sales would continue to rise.
Tesla has made five price cuts since the beginning of the year, when its markdowns shook up the electric car market and caused some other companies to cut prices in response.
In some countries, Tesla subsequently increased the prices of some models, but costs have not increased significantly.
The company’s most expensive vehicles, the Model S, a sports car, and the Model X, a mid-size sports utility vehicle, are eligible for the most recent discounts, which range from 4% to 9% in the United States.
The Model 3 sedan and Model Y are exempt from the price cuts listed on the website in Europe and the United Kingdom. For example, in the United Kingdom, the Model 3 sedan costs £56,540 instead of £60,090.
In addition, traditional auto manufacturing giants like Ford and General Motors, as well as newer entrants to the market like Rivian and Lucid in the United States and China’s BYD and Nio, have challenged Tesla’s lead in the electric car market.
