A collection of more than 20 new generative and creative APIs, tools, and services called Firefly Services was announced by Adobe. Through Firefly Services, enterprise developers may accelerate content production in their bespoke workflows or create totally new solutions by utilizing some of the AI-powered features from the company’s Creative Cloud tools, such as Photoshop.

The business also introduced Custom Models, which enables companies to adjust Firefly models in accordance with their resources. Adobe’s new GenStudio already includes Custom Models.

“Comprehensive set of generative AI and creative APIs that automate workflows” is how Adobe characterizes the Firefly services. It provides access to fundamental AI-driven Photoshop capabilities like Expand and Generative Fill, as well as APIs for eliminating backgrounds, precisely cropping photos, and automatically leveling the horizon in a picture. Apart from AI functionalities, Firefly Services provides access to tools for manipulating text layers, categorizing images, and utilizing Lightroom presets, among other tasks.

“Firefly Services and Custom Models are first-of-its-kind offerings that unlock the possibility for brands to have powerful customization capabilities and more control in defining their automation processes,” stated David Wadhwani, president of Adobe’s Digital Media Business. “As consumer expectations around generative AI-driven personalization continue to rise.” “Brands are urgently looking to Adobe to shift their generative AI investments from playgrounds to production.”

These new capabilities, like the majority of Adobe’s enterprise-focused use cases for generative AI, are all intended to assist brands in expediting their workflows for creating content. However, despite the fact that many businesses wish to deploy generative AI, many of them have refrained from doing so because of concerns about brand safety. Adobe positioned Firefly as a safe haven from other models right from the start, and this new suite of services carries on that heritage.

Billy Seabrook, global chief design officer of IBM Consulting, stated that 
“The rising expectations for customer experiences have compelled brands to rethink how they produce and personalize marketing content at scale,” “Adobe applications have been instrumental in our creative process, and now with Firefly, we can rapidly generate imagery and templates in a range of styles and sizes to align with brand standards and enable more people to participate in the creative process.