The consumer tech company Nothing, located in London, has revealed that it has partnered with Bollywood actor Ranveer Singh on a new project. He will appear in subsequent advertisements for the firm and serve as the face of Nothing devices. The actor will appear in television commercials, print ads, and digital ads for Nothing phones.

Ranveer Singh expressed his excitement about the partnership by saying, “I’m absolutely thrilled to join forces with them! From the moment I first set eyes on their brand aesthetics and incredible designs, I knew this partnership was meant to be. Nothing’s commitment to breaking the clutter in the smartphone industry is truly inspiring. I can’t wait to collaborate with Nothing and create something truly exceptional together.”

“Ever since we started Nothing, we have received tremendous support in India. Our ambitions are expanding day by day in the Indian market, and after establishing manufacturing here and as we’re opening numerous service centers across the country, this partnership is a natural next step to further grow our brand. I’m thrilled to officially welcome Ranveer among us! We’ve been in touch for quite some time now, and he is a true trailblazer with a strong creative mind to which we relate as a brand. Can’t wait to build together!” continues Nothing co-founder Akis Evangelidis.

Nothing has announced that its forthcoming smartphone, Phone (2a), will go live globally on March 5. Thousands of people will be present for an in-person event in Delhi, India, which will be live-streamed. With a focus on delivering the best possible everyday smartphone experience, Phone (2a) has been designed to meet all of Nothing’s design innovation, skill, and craftsmanship while also doubling down on essential user demands. Utilizing some of the most cherished characteristics from Phone (2), Phone (2a) will undoubtedly be an improvement above Phone (1) in every way.