General Motors debuted the 2024 GMC Sierra Denali in South Korea, precisely a year after bringing the renowned full-size truck to the nation for the firste.
At a special event for local media in Seoul on February 7, the automaker unveiled the 2023 GMC Sierra Denali and officially ushered in a new era for full-size pickups in that nation. The event also marked the introduction of GMC’s marketing strategy, which aims to promote the most advanced Sierra model to date. Actually, the 2023 Sierra Denali is already on the market and can be found through the network of GM dealers in Korea.
Roberto Rempel, President and CEO of GM Korea, stated, “Today is a meaningful moment to introduce the GMC brand with the Sierra launch, a truck that is surprisingly progressive and transcends the boundaries of premium for domestic customers.” “With GMC arriving, we will be able to provide a ‘true American premium brand experience’ to customers who want a better mainstream vehicle or want to experience the premium and luxury segments,” he continued.
As the first full-size pickup truck to be formally introduced in South Korea, the 2023 GMC Sierra Denali creates a new class within the luxury vehicle segment of the country’s auto industry. This makes the 2023 Sierra Denali a special and unique product that GMC is hoping to draw in successful professionals and entrepreneurial men in their 40s and 50s, who are the company’s primary target market in Korea.
GMC’s 2023 Sierra is positioned as a true American pickup truck. It will only be available in South Korea in Crew Cab Short Bed configuration and the higher Denali trim, which consists of both the standard model and a special launch version known as Sierra Denali-X that has black logos and other unique features. The highest level of equipment listed on the nameplate is standard on both variants.
Mechanically speaking, the naturally aspirated 6.2L L87 V8 engine, which generates 426 horsepower and 460 pound-feet of torque, is connected to GM’s 10-speed automated transmission in the 2023 GMC Sierra Denali for South Korea. Furthermore, the 2023 Sierra Denali is equipped with GM’s Multidrive Active 4×4 technology.
Mechanically speaking, the naturally aspirated 6.2L L87 V8 engine, which generates 426 horsepower and 460 pound-feet of torque, is connected to GM’s 10-speed automated transmission in the 2023 GMC Sierra Denali for South Korea. Furthermore, the 2023 Sierra Denali is equipped with GM’s Multidrive Active 4×4 technology.
With its formal launch, the 2023 GMC Sierra Denali 1500 is currently on sale in South Korea. The vehicle will be first offered at 11 GMC-owned locations nationwide, with additional assistance from GM Korea’s wide dealer network. Additionally, a customer-only service center and GMC Premium Care Services will be available. The 2023 Sierra’s starting costs in Korea are as follows:
- 2023 Sierra Denali: 93,300,000 won, or, at the current conversion rate, almost $73,950 USD
- Special Edition 2023 Sierra Denali-X: 95,000,000 won ($75,300 USD)
