The Starz premium channel, which debuted this morning on Amazon Prime in the UK and Germany and will be available on YouTube TV in the US next month, was highlighted by Lionsgate.
During a conference call with investors today, Lionsgate CEO Jon Feltheimer stated, “This is another major step in rolling out Starz as a global consumer brand.”
According to Feltheimer, Starz has more than doubled its streaming subscriber base this year, in part because of new shows. Additionally, it brought online subscriber turnover down to an all-time low as streaming company data improves audience targeting. Total subscribers dropped to 23.5 million, a decrease of almost 700,000 from the previous year.
“In spite of disruption in the traditional MVPD universe, the success of our Starz OTT offerings allowed us to grow overall Media Networks segment revenue by 5% last year, and we anticipate growth again this year,” Feltheimer stated.
Starzplay-branded channels will offer over a thousand hours of exclusive Starz original programming, as well as popular Lionsgate series like The Royals, Casual, and Boss, and successful film franchises like Saw and The Hunger Games, to Amazon Prime customers. The monthly add-on membership for Starz is available for 4.99 euros.
According to Feltheimer, “the Amazon launch is a milestone in Lionsgate’s plan to roll out the Starz brand in 15 territories over the next three years,
Bell Media and Starz have struck a deal for Starz to distribute content in Canada. A full over-the-top and linear rollout is scheduled for early in the upcoming year. According to Feltheimer, the Starzplay Arabia business is about to surpass one million subscribers in the Middle East and North Africa.
Starz and Amazon extended their distribution agreement in the United States. According to Feltheimer, it also intends to launch YouTube TV the following month, offering viewers access to the whole library of content through linked TVs, PCs, tablets, and smartphones. In October, Hulu will have it available.
“As our programming investment continues to bear fruit and as we roll out additional distribution partnerships, domestically and internationally, we’re locked and loaded for accelerated global expansion and overall subscriber growth in Fiscal `19,” Feltheimer stated.