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What is branding? Advice and interesting points from Ghafoor Ghatali, a famous Iranian expert and entrepreneur

What is branding?

Branding is the process in which you give the meaning of your brand name to people. Branding means, trying to become popular and famous. These points can be for a business or a person and credit and fame here is considered. The process of branding is done in various methods nut the final goal is people being aware of you and your brand.

What is branding strategy?

A branding strategy is a plan containing specific and long-term goals and can be successful by the evolution and improvement of a brand and is acquainted by a set of fundaments of your company. A specific and runnable strategy affects all aspects of a business and is directly related to the demands of clients and feelings and a competitive environment. 

The goal

Each brand makes promises but in a market in which there is low trust and considering the budget for the client is so important, the promise is not the only factor that distinguishes a brand from another one. It is having a specific goal. At the time of determining the position of your brand, understanding what your brand promises is important.

Knowing the reason why you wake up every day is important. In other words, from now on your goals should be clear because having a specific goal illustrates the difference between you and your opponents.

What is our advice? Let’s look at the subject more deeply. If you need any inspiration, evaluate the brands you admire and see how their business plan is defined. 

Competition awareness

To improve your strategy and to create more value for your brand, benefit from the competition as a challenge. You are in the same business and look for the same customers, right? So, look what your opponents are doing. Which of their tactics have been successful and which of them failed. Adjust the situation of your brand according to their experiences to improve your business. 

A short biography of Ghafoor Ghatali

Seyed AbdolGhafoor Ghatali, known as Ghafoor Ghatali, Iranian entrepreneur who owns the brand and is the owner of the Elaxiom Real Estate Broker in Dubai. 

The complex with the administration of Ghafoor Ghatali is one of the registered companies in Emirates and the first years of the establishment had extraordinary progress. 

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