As grant shows attempt to make sense of the correct recipe for putting on an occasion tantamount to live, pre-COVID TV occasions, MTV’s yearly Video Music Awards put on a serious act Sunday.
Complete with social removing, COVID-agreeable creation numbers and heaps of cool face covers (because of Lady Gaga), the VMAs conveyed solid numbers with its 2020 function facilitated by Keke Palmer.
Albeit down 5% from a year ago, the VMAs despite everything figured out how to net a strong 6.4 million watchers with its pre-show, post-show, fundamental show and reprises.
The service, which was simulcast on 13 ViacomCBS brands, was additionally up 8% from a year ago in Total Minutes Consumed on straight and computerized consolidated (1.330 billion versus 1.229 billion per year back).
Just because, the VMAs circulated on broadcast TV by means of the CW, which developed the crowd in the Sunday time allotment explicitly in the more youthful demo.
Chief created by Den of Thieves fellow benefactor Jesse Ignjatovic, the 2020 VMAs certainly addressed a time as it included socially removed honorary pathway interviews, virtual collaborations with crowd individuals at home, loads of sections that were obviously shot on a green screen and drive-in exhibitions.
The function could have effectively been known as the “Gaga Awards” as she finished off the night with five Moon Persons including trophies for Artist of the Year and the debut Tricon Award.
The Weeknd brought home the honor for Video of the Year with “Blinding Lights,” while Ariana Grande and K-pop super gathering BTS brought home four honors each.