Today, In celebration of International Women’s Day, we are honoring Esmeralda Baez. A powerful and successful Latina in the entertainment world.

As Founder and CEO of Elite Vision Media, Esmeralda tells the stories of music’s brightest stars and most influential figures across media platforms. She has established herself as an experienced media and music executive representing both national and international clients.

Esmeralda’s exemplary performance and thought leadership has become a beacon of hope for many immigrant women. Innovation, drive and passion for people and the business are the force behind her rapid success.

What are your Words of empowerment for women who want to follow your foot steps?

First and foremost let me just say, It’s incredibly fulfilling to connect with the new generation of female executives. These women are sharp and very beautiful.

Words of empowerment? Hmm, Remain focus and dedicated to making a difference. Bet on yourself. Don’t compromise your values or beliefs for money or popularity. Your integrity and the relationships you develop with the media will take you a long way. Learn to prioritize ownership. Be a student, A leader and a mentor. Don’t be scare to Take risks. Be of service and try your best to help your clients stay relevant. Create impact while inspiring with their stories. Your credibility is everything, literally.

As a women, What does being a leading Force in PR means to you?

Being a leading force in PR for me, it’s not about representing everyone, but being strategic representing one. It requires you to have a deep understanding of how new generations think and move. Its also about having the magic of communicating your client’s message and telling a good story. It involves having a unique vision to increase their visibility and growth. Without a doubt, being a PR force is not about working harder, but working smarter.