Ahead of CES 2025, Hisense unveiled their newest home theater projector today. With the goal of providing a 150-inch crystal-clear display, the company markets the L9Q as “the largest and most flexible laser TV on the market.”

Its revolutionary TriChroma triple-laser light engine reaches an unparalleled 110% of the BT.2020 color space, the new benchmark for professional video production, according to Hisense’s press announcement. For higher color precision and intensity, the L9Q can project up to 5,000 lumens of brightness and a 5,000:1 contrast ratio.

The L9Q, like its predecessors, has Hisense’s ambient light rejection (ALR) technology, which helps to maximize brightness and sharpness even in harshly lit spaces. For instance, when viewing the Super Bowl or the numerous basketball games during March Madness, the stunning colors of live sports shouldn’t be compromised.

Last year, Jason Hiner of ZDNET tested the less expensive (but still high-end) L9H model and discovered that the 100-inch screen was “a much better replacement for a 98-inch TV than expected.” An ALR screen was also included with that projector, which made images appear nearly as large as a TV.

Because the projector is powered by Google TV, it has instant access to a multitude of entertainment options, including your favorite streaming services like Netflix, YouTube, and Disney+, as well as more than 10,000 apps and 800 free channels. Additionally, Google Assistant, Amazon Alexa, or Apple HomeKit can be used to easily browse content and change settings thanks to integrated voice assistant support.

Connectivity technologies like Wi-Fi 6E and NEXTGEN TV (ATSC 3.0) guarantee excellent performance and compatibility with the newest devices and formats. The sole negative regarding future-proofing is an apparent absence of HDMI 2.2 compatibility, although that new communication tech won’t present a problem for a time.

Hisense guarantees that every moment with the L9Q will be a cinematic masterpiece with unparalleled visual clarity and brilliance by utilizing nanoscale light enhancement and aggregation technology. Under ideal circumstances, the projector claims to achieve 1,500 nits of full-screen brightness, which is the first of its kind in the laser TV industry. We’ll update this story as soon as pricing information for the L9Q becomes available. Given that previous models, such as the L9H, have sold for as much as $6,500, expect an even higher price tag with the more expensive and capable L9Q.